Friday, November 27, 2009
R.I.P. Technics 1200's
2009 was a crazy year for sheer amount of music related legends that passed on. MJ,AM,and Raida to site just a few. However for the DJ's abroad none is felt on such a vast level as this. The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s.
In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.
The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed.
“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”
With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha.
Whilst Im sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks. Official Technic 1200 life celebration tonight!